Aug 13, 2012

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Have you thought about analysing your website/blog's effectiveness? If you haven't done or do not know about how to do it, this article will guide you with best 5 tips on how to do website analysis and performance management.

In summary, to find out your website's efficiency, you need to know some statistics which is basically of 3 type:
  • How visitors come to your site/blog, 
  • What actually they do here
  • How often they visit 
If you are doing internet/online/affiliate marketing camapigns or when trying to gain insight of your site's usability, it is important that you will acquire traffic statistics of your site/blog. You may even want to analyze visits to each individual webpage.

Throughout marketing campaigns and when evaluating your website, you'll also want to know the following details:

  •     The number of visitors per day and their time of arrival
  •     How Visitors have come to your site (another website or blog, search engine or the direct URL)
  •     What Internet browser they use
  •     What page they landed on
  •     The amount of time they spent on your site
  •     Which are most popular and engaging pages in your site/blog
  •     At which point visitors left your site
website analytics, website performance

Track various marketing elements

If you're doing online marketing or running ad campaigns, you need to collect data to analyse the status of your marketing campaigns. The tracking data you will collect will be useful to improve your website design as well. For example, a banner ad campaign may have several images and you need to track and analyse each of their performances in order to make them more effective. The same principles apply for wordings, message and overall promotion/offer. Tracking of such performance is widely known as web analytics.

Understand where customers leave your website

When you want customers to make a purchase through your website, or perform some other sort of action, you will want to get conversion rates and reports on the conversion funnel. In other words, you want to see where customers get lost on your website since there may be a technical or conceptual problem with a given webpage.

Pinpoint the origin of traffic

You can furhtermore measure the performance of an ad campaign by creating a dedicated webpage for that campaign. For example, one click on a banner ad could take a prospective customer to this customized or designated page rather than to your regular homepage. When analyzing visitor traffic for your specific campaign webpage, it will become clear how many visits resulted directly from this campaign or promotional click. Similarly, tracking tools can help you understand the traffic and navigational tendencies customers have on your website.

Find the right analyzing software

Collecting data on your website's traffic is one step; you will also want to make sure the data helps your marketing and business decisions. Do you offer applications for mobile devices? Is your business on social media sites? If so, you can invest in web analytics software or services that integrates data from a number of your online activities. If your needs are minimal, there are also free web analytics tools online.

Make Every Effort So that you can be found

Most people expect immediate results from their search. To ensure your website and content can be found, you may want to look into search engine optimization. Often called SEO, the optimization is meant to get your website to rank high in popular search engines.

Optimization techniques include using the right words in your title, text, keywords and metadata. Another technique is to link strategically to and from other sites to increase your search engine ranking. Search engine optimization tools and services are available for free and for a fee, to help you improve your visibility on the Internet.

Last But Not Least

Web analytics are surely not the only way to measure how successful your ad campaigns and what is the performance of your website or blog. For example, let's say a visitor/customer/reader saw the advertisement in your site. If he or she liked your website or blog, he or she might remember your site address and after few months will come back to your site. In this case, you might never know that his/her visits were result of your website or marketing campaigns.

How do you measure your website performance? I will love to hear from you if you use any specific software or site for performance analysis and management. Finally if you find this post useful please share/tweet within your circle as well.


  1. Very informative post.These are some important points on which we should focus to create good statistical report.The main purpose of the statistics is to work out how well or how badly your site is working for your visitors.Third party free online user counter are much easier to deal with and are more likely to offer a better website hit counting experience.