In my point of view, the answer is mostly Yes and some No. Although most of the top affiliate entrepreneurs recommend that you do need your own website.
If you're just getting into affiliate marketing, the idea of building a website may seem quite scary. But I promise you, it's actually much easier than you may think and the effect on your sales could be massive! I can assure you that a professional looking website will eventually become one of your biggest resources as an affiliate. And believe me, it's not as complex as rocket science!
Advantages to Have Your Own Website for Affiliate Marketing
I can list following sure shot advantages to own a website as an affiliate:
- Without a website, it can be very hard to differentiate yourself from other affiliates and other products. A website allows you to add extra value, either through more content, mailing lists, bonuses, or links to other related products. If you're just posting your affiliate link directly on to third party sites, you miss out on all these opportunities.
- If you're really serious about affiliate marketing, you're going to end up building at least a simple website at some point anyway - so why not start now?
- You control your own business: The trouble with being an affiliate without a website is that you're always relying on other people's services, like social media, PPC networks, and forums - if something happens to those sites, or they change their policies (which happens a lot!), you could lose your whole business overnight! If you invest in your own site, it's much harder for this to happen.
Option 1: Blog - A Great Starting Point For Building Website
One of the easiest ways to get a website is to start a blog. A blog is a kind of website that allows you to post new articles or 'posts' regularly. There are many free blogging websites available that let you create your own blog for free (just Google 'free blog' to see lots of options). While this is a really good way to get started, and you really can't argue with the price, it's not the absolute best option for affiliates because there is a limit to the amount of control you have.
Better Option: Personal Website and How you will build it
A better idea is create your own hosted website with a hosting company. A hosting company is a service that lets you put your website on one of their servers in return for a monthly fee. It's actually pretty cheap to do this, with many hosts only charging a few dollars a month. You can choose either GoDaddy or Hostgator, both are leading web hosting market.
You will also need to get yourself a domain name, which will be the name of your website. You can buy domain names from Hostgator/GoDaddy for around $10 a year.
Then it's time to build your website. By far the easiest way to get started is using Wordpress. Wordpress is blog software that you can upload to your website and use to create web pages - even if you don't know anything about HTML! Once you have a domain and a web hosting account, you can download Wordpress here.
There's also a really great lesson over at Affilorama on using Wordpress, which I highly recommend you check out before you get started. Also, if you sign up with Hostgator, they have a system that can automatically install Wordpress for you! It really doesn't get much easier! Check out the Affilorama lesson here.
A Wordpress blog is a great place to start when creating a website. It's free, easy to use and you can download heaps of really cool themes (most of which a free) that change the entire look of your website and make it look really professional.
Building a website is no more a daunting task even for those who have never done it before. I already mentioned several advantages and with so many free tools available on the Internet these days, actually it's never been easier to build a simple website. Specially for the hardcore affiliates, I will strongly recommend to own your personal website which will provide more credibility to your readers/viewers/customers.
Which options you have opted as an affiliate, free blog or personal website? Whatever the option you chose, we would love to hear your experience. And if you like this post would you mind to Share and Subscribe to my blog for future tips and guides?